A targeted advertising campaign by the Niagara Tourism and Convention Corp. is aimed at three key "drive-to" markets.
The NTCC, this week, began a six-week radio, television and online advertising campaign in Pennsylvania, Ohio and portions of New York state that promotes Niagara Falls and Niagara County as "fun, affordable and family-friendly" destination that's easily accessible by car. The campaign will run through July 21 and hit outlets in such cities as Syracuse, Utica, Elmira, Erie, Pittsburgh, Cleveland and Columbus.
The NTCC is spending $235,000 on the campaign with outlets chipping in another $204,000 in bonus buys.
John Percy, NTCC president and chief executive officer, said the campaign ties in with internal research that pinpoints the majority of Niagara Falls and Niagara County's domestic and overnight visitors hail from elsewhere in New York, Pennsylvania and Ohio.
"Niagara USA is a driving destination and the bulk of our advertising dollars are spent targeting regions within a seven-hour drive," Percy said.
A second advertising campaign will run in the fall and target older, empty-nesters.
The NTCC also runs year-round marketing and advertising campaigns in print and online outlets.