News » Business » Business First

Olympic Marketing
July 9, 2010 Updated Aug 20, 2008 at 7:35 AM EDT

Competition is heating up in the Olympics, among more than just athletes. University at Buffalo professor Arun Jain says Michael Phelps' records are the best thing Speedo could ask for. Jain studies international marketing and says Phelps' achievements will likely sell more Speedo swimsuits around the globe. And he says the location in Beijing is even giving China a competitive edge in the global marketplace.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.