Little did Rob Lederman know that when he gave Bob Rich Jr. a sample of his annually produced egg nog, it would set into motion a series of events that could translate into a major fundraiser for two local charities.

Rich and Lederman, a comic and WGRF-FM (97 Rock) personality, are teaming up to sell the egg nog in area bars and restaurants as a fundraiser for the Cystic Fibrosis Foundation and Camp Good Days & Special Times. The drink, called "Rob's Grog" and produced by Rich Products Corp., will be in area bars and restaurants in early November.

Lederman and Rich are underwriting production costs of the egg nog - approximately $10,000 - to enable the charities to reap the full benefit of the fundraiser.

It's being sold to restaurants at a price of $400 for five cases. Each case includes six 64-ounce bottles, plus three commemorative "Rob's Grog" shakers and four half-ounce shot glasses. Posters and table tents are included in the package.

Lederman, who owns Rob's Comedy Playhouse in Amherst, said for the $400 charitable investment, a restaurant could make $3,800 in profit. He calls it a win-win scenario for participating restaurants and the two charities.

"The more we sell, the more the charities will make," he said.

Rich Products has agreed to produce 800 cases of the egg nog.

Lederman said he was approached by Rich, chairman of Buffalo's largest privately held company, about making the egg nog after the comedian/businessman sent him a bottle of his homemade brew last Christmas.

In May, Rich suggested marketing the egg nog and Lederman agreed - but only if it were a charitable endeavor.

"I always made this for friends," Lederman said. "I didn't want to make a profit out of something I was doing for fun."

By early fall, the marketing plan was in place and Rich Products was fully behind the project.

"We're pleased to be able to lend a helping hand to Rob and excited that the money raised through this effort will go to two worthy causes, Cystic Fibrosis research and Camp Good Days," said Dwight Gram, Rich's spokesperson. "The associates here at Rich's that have gotten involved with this project have enjoyed helping Rob bring his vision for Rob's Grog to life."

The restaurant outreach is under way, Lederman said. A handful of places have already agreed to stock it, including Dandelion's, Sole and Le Metro. Talks are under way with other restaurants and bars, according to Lederman.

"The whole experience has been absolutely unreal," he said.