A website that offered Southwest Airlines customers first-in-line boarding position for a fee of $5 per round trip has been shut down.
Southwest filed a lawsuit on Feb. 29 in U.S. District Court in Dallas against Phoenix-based SW Software Development LLC, which launched MySouthwestCheckin.com in September 2010.
The lawsuit was seeking an injunction to stop the website and unspecified relief for damages, and today, the website is shut down and states "Another One Bites the Dust. Southwest is hassling us with legal stuff, so this project is done. Sorry, folks."
Southwest, the market leader at Buffalo Niagara International Airport, has an open seating policy and assigns boarding preference based on the order of check in. It also sells early boarding positions for $10 per flight.
Southwest argues in the lawsuit that MySouthwestCheckin.com violates the use agreement on Southwest's website, deprives Southwest of selling and advertising opportunities, and trespasses on Southwest's website.