The United Way of Greater Niagara has exceeded its annual campaign, raising nearly $1.28 million in pledges.
The agency had set a goal of $1.275 million for its 2013 Community Care Campaign, lower than the $1.31 million raised last year, but reflective of economic changes in the county.
Still, it was the fourth consecutive year the agency has surpassed its goal, raising more than $5 million combined since 2010 to support programs and services benefiting more than 80,000 people across Niagara County.
It was also the first campaign since the United Way adopted a new outcome-based funding plan for undesignated gifts, prioritizing programs that support the areas of education, income and health. A total of 44 programs offered by 24 partners agencies will be funded through that process, in addition to programs specified by donors.
Carol Houwaart-Diez, president, said the changes marked a turning point that attracted new donors and companies not previously active with the agency.
"We took the time to better understand the community's needs and how we could make the biggest possible impact and that message and vision truly seemed to resonate with people," she said.