Travers retires from marketing firm, 6 lose jobs

January 28, 2014 Updated Jan 28, 2014 at 1:56 PM EDT

By David Bertola, Buffalo Business First

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January 28, 2014 Updated Jan 28, 2014 at 1:56 PM EDT

BUFFALO, NY (WKBW-TV) - As part of a major restructuring, marketing communications firm Travers Collins has laid off six and announced the retirement of long-time agency principal Robert Travers.

Travers and William Collins founded the agency in October 1995 after acquiring their share of the former Schutte Travers Collins & Schutte agency. They've been located in the Larkin Building since 2004. Travers' retirement will be effective Feb. 1.

Collins said the restructuring will allow Travers Collins to concentrate on public relations, public and government affairs and crisis communication, and brand development and creative services, to name a few.

"These decisions were extremely painful, but necessary," said Collins of the layoffs, which drops the staff to 18. "This action was necessary because of the reduced spending by some large clients and was based on a careful examination of our current staffing requirements and a company-wide analysis of client billings and other factors."

Collins said that the agency remains strong with a solid business core. "Bottom line, we are going to be a smaller, more nimble version of what we've always been," Collins said.

The agency was dealt a major blow in 2011 when five employees who ran the agency's investor relations arm left to create an investor relations firm, Casteel Shoenborn.

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