KENMORE, NY (WKBW/Release) - The Kenmore Village Improvement Society (KVIS) has announced that the Trader Joe's for Western New York campaign was successful, as Trader Joe's plans to open a store in WNY during the 4th quarter of 2013.
The KVIS made efforts to bring the popular grocery store, known for its unique food and beverage items, to the area with a campaign featuring a mascot called "Kenmore Joe", letter writing, and social media initiatives.
"We're thrilled to have played a role in attracting Trader Joe's to the area," said Melissa Foster.
"Most private corporations do not choose to credit community groups with encouraging them to consider opening in their community, but the KVIS is confident that our campaign helped to encourage enthusiastic dialogue and awareness of the store."
For more information about this and the KVIS visit their website at www.villageofkenmore.com