The Lion King Roars

October 17, 2011 Updated Oct 17, 2011 at 7:44 AM EDT

October 17, 2011 Updated Oct 17, 2011 at 7:44 AM EDT

Shea's Performing Arts Center is roaring over The Lion King. The estimated economic impact from the show is close to $60 million. But Shea's is looking beyond that.

President Tony Conte says the popularity of a show like The Lion King helps Shea's draw more customers for other performances later in the season.

"When we bring in these big shows, really, one of the main reasons is to bring people into the theater who are not familiar with it, but who will come in and see a show like this," he said. "And we promote all the rest of the shows for the season inside the theatre during The Lion King and that's intentional because we want people to know what's going to be on stage and hopefully they'll come back for another show."

The Lion King was sold out for many shows in the first two weeks. Conte says that's perfect since word of mouth will boost sales now for the remaining two weeks. The show runs through October 30.

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