Synacor Rolls Out Social Media Link

September 7, 2012 Updated Sep 7, 2012 at 7:14 AM EDT

By WKBW News

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September 7, 2012 Updated Sep 7, 2012 at 7:14 AM EDT

BUFFALO, NY (WKBW) - Synacor Inc.'s new Social Login feature enables consumers to access online pay TV content by using their online social networking usernames and passwords.

The feature is available through Synacor's (NASDAQ: SYNC) Cloud ID product, which enables consumers to authenticate, authorize and/or register, at any time or location, on any device. While the TV content isn't available at the online social networking sites, it's available on the service provider's portal, which can be logged on to with usernames and passwords for Facebook, Twitter or Google+ accounts. All would authenticate TV Everywhere content.

The Buffalo-based company has provided authentication services for what it calls TV Everywhere events, those that customers can now access online pay TV content through online social media accounts, while simultaneously authorizing with their provider or billing account.

Synacor has provided authentication services for TV everywhere events such as 2012 March Madness, 2010 Vancouver Winter Olympics and the 2012 London Summer Olympics. The company has completed integrations with numerous pay TV providers, and various pay TV channels.

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