Retailers Hoping for Halloween Treats

October 10, 2012 Updated Oct 10, 2012 at 7:24 AM EDT

By WKBW News

October 10, 2012 Updated Oct 10, 2012 at 7:24 AM EDT

WNY (WKBW) - The National Retail Federation says, chances are, retailers will not get spooked because a record 170 million people plan to celebrate Halloween this year. That's about 72% of Americans, up from about 69% last year.

In WNY, pumpkin farms and festivities are drawing big crowds this fall. Researchers say the average person will spend about $80 on decorations, costumes and candy, up about $8 from last year.

Researchers say that figure would be even higher, but many consumers hope to cut corners due to the economy by buying less candy or making a costume at home.

Total Halloween spending is expected to reach $8 billion this year.

When it comes to Halloween celebrations, more than half of consumers say they will decorate their homes for the holiday. 45% will dress up in costume. 36% will attend parties. 33% will take kids trick or treating. And 15% will dress up their pets for Halloween. Top pet costumes this year include pumpkin, devil, hot dog, cat and bee.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.