Lewiston and portions of the lower Niagara River and Lake Ontario will serve as the backdrop for a marketing effort by the Niagara Tourism and Convention Corp. to bring more sport fishermen to the region.
The NTCC is hosting the annual "Cast and Blast" gathering by the Association of Great Lakes Outdoor Writers, for four days beginning May 13. More than 25 sports fishing travel writers and 22 corporate partners are taking part in the "Cast and Blast."
The NTCC using the gathering to generate a series of magazine articles, newspaper and trade journal stories and TV time that showcases fishing opportunities on the lower Niagara River and Lake Ontario through such areas as Olcott Harbor.
"I've fished this area several times before and I know it's as good as it gets," said Josh Lentz, Association of Great Lakes Outdoor Writers executive director.
From a fishing standpoint, the lower Niagara River is widely regarded for its supply of rainbow, steelhead, brown and lake trout in the spring months. May is also the peak of the spring salmon fishing in Lake Ontario out of the ports of Wilson and Olcott and the Niagara Bar area off Fort Niagara.
Another option for the visitors will be Lake Erie and the special early trophy bass season. Like Ontario, Lake Erie is equally regarded for its supply of small-mouth bass.
"This is the perfect time of year to host quality outdoor writers from the Great Lakes area," said John Percy, Niagara Tourism and Convention Corp. president and CEO. "We recognize the importance of media as an excellent vehicle to get our message out into the public. Outdoor activities like fishing are a perfect fit for our year-round promotional efforts."