New Era Cap Co. Inc. is marking the start of the baseball season with a marketing campaign that again focuses on rivalries.
The Buffalo-based headwear manufacturer has targeted the Windy City rivalry between the Chicago White Sox and the Chicago Cubs, two clubs with 260 years of baseball history between them.
One TV spot, found here, features The Office's Craig Robinson and Parks and Recreation's Nick Offerman, part of a series of commercials demonstrating the true meaning of team rivalry.
"Rivalries are the most direct and obvious forms of self-expression in sports and this year's campaign echoes that fanatical sentiment. This baseball season we continue to show how fans express their passion for their favorite team and city," said Christopher Koch, New Era CEO.
The company said the three spots will run throughout the season on a range of national cable channels including ESPN, ESPN2, ESPNews, Comedy Central, G4, FX, Spike, Speed, Nick At Nite, Adult Swim, NBC Sports, MLB Network, and SNY and in-stadium during White Sox/Cubs matchups.
New Era is the official cap maker for Major League baseball. The company is also benefiting from a new contract with the National Football League.