New Era Fights Counterfeiters

September 21, 2012 Updated Oct 27, 2013 at 9:23 PM EDT

By WKBW News


U.S. Sen. Charles Schumer displays some of the counterfeit New Era caps seized by the company.

September 21, 2012 Updated Oct 27, 2013 at 9:23 PM EDT

BUFFALO, NY (WKBW) United States Senator Charles Schumer visited the New Era Cap Company in Buffalo Friday to launch a plan to stop counterfeiters.

New Era employs about 700 people in Western New York, and another 1,000 worldwide. Schumer says an estimated $300 million in revenue lost each year to counterfeiters puts those jobs at risk.

The counterfeiting problems have grown for New Era as their popularity has grown. The company is now makes official hats for all Major League Baseball and National Football League teams.

Senator Schumer has written letters to Secretary of Homeland Security Janet Napolitano and U.S. Attorney General Eric Holder to address the counterfeiting problem. He is requesting a U.S. Trade Representative be assigned to New Era, and assistance from the Department of Homeland Security to investigate suspected counterfeiters and freeze counterfeiting websites.

Last year alone, 850,000 counterfeit caps were seized by New Era. Of those seized caps, about 98% were produced in China.

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