Mother's Day Shopping

May 8, 2013 Updated May 8, 2013 at 7:52 AM EDT

By Elizabeth Carey

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May 8, 2013 Updated May 8, 2013 at 7:52 AM EDT

Mothers make a big impact on our lives, and this weekend, they're making a big impact on the economy! Mother's Day is Sunday. That means shoppers will be out in full force this weekend.

Researchers with the National Retail Federation (NRF) say consumers will spend an average of about $169 on mom, up 11 percent from last year's $152. Total spending is expected to reach $20.7 billion in the U.S.

Area businesses like greenhouses and florists are gearing up for weekend sales. Traditional gifts like flowers are popular, but this year shoppers are going high tech. The NRF says a record 14 percent of shoppers will buy electronics.

Here's a look at how shoppers are splurging this Mother's Day.

Jewelry sales are expected to reach $4.2 billion.

$3.5 billion will go toward restaurants for brunch or dinner.

$2.3 billion for electronics, up from $1.6 billion last year.

$2 billion for gift cards

$1.7 billion on clothing

A record number of shoppers, more than 28 percent, will buy those gifts online.

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