Buffalo's Flying Bison Brewing Company can barely keep up with demand this season. And the owners say that's a good thing. The brewery's seasonal beer, Octoberfest, is off to a great start. The company is also out with new packaging, along with a new twelve pack of beer, with a variety of flavors.
The craft beer market is expanding across the country as some big chains lose market share to smaller breweries. Flying Bison owner Tim Herzog says there is a reason for the increased popularity. "Three words: flavor, flavor and flavor," he says. "The large breweries have gotten to a price point and the way they view their beer is to hit that price point and make it affordable and put it on sale. What craft breweries do is make a good tasting beer. Yes, it costs a little more, but you're getting more barley, more hops, more flavor, less marketing, fewer sales guys and no stock cars."
Instead, Herzog says Flying Bison spends its money on ingredients and that has helped the brewery expand ten fold over the past few years. Flying Bison was founded in 2000 and has since added four full-time jobs.
Herzog says customers realize that Flying Bison stands up to other beer and they choose to buy local and try new flavors. "We're releasing Rusty Chain, which two years ago we didn't even make and now it's our number one selling beer," Herzog said.