How to boost business with social media

June 5, 2013 Updated Jun 5, 2013 at 7:50 AM EDT

By Elizabeth Carey

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June 5, 2013 Updated Jun 5, 2013 at 7:50 AM EDT

Many people and businesses are on Facebook, Twitter and LinkedIn. But how many of these users are actually boosting business with social media?

Sean Macaluso says the companies who are doing it right are seeing big rewards. He founded The Mac Groups four years ago. The company monitors and maintains profiles for many local and national companies, including the Buffalo Sabres, Ciminelli, Dr. Sam Shatkin, Mark Wahlburg and more.

He says quality goes a lot further than quantity when it comes to social media interaction. "It really doesn't matter about the size of your following," he said. "I'd rather have 100 people who are truly into my brand than 1,000 people who don't really care about me."

Macaluso says the key is to use engaging tactics to help drive your business through social media. A lot of times that means to stop praising your company in every post and do something unusual or fun to relate to your customers. He says customers don't want to her about how great your company is all the time, but they do want to engage with you even if it's not business related.

"It's like every time someone saw your television ad they could high five you through the screen to say we saw that and we're part of that," he said. "Every time you get a share, a like, a comment consider that a high five to your brand."

Macaluso suggests talking about Buffalo or nonprofits you've helped out and become likeable to your customers.

He will share more tips this week at the Business First Ice Cream Social Media, where you can get the scoop on social & digital media. The event is set for Friday, June 7 from 9:00am-12:00pm at the Millennium Hotel on Walden Ave. Simply call 541-1631 for more information or register online at http://www.bizjournals.com/buffalo/event/89671.

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