Since Valentine's Day falls on a Friday this year, expect to spend a little more.
Romantic getaways and dining out will push spending up 3.7% from last year, according to IBISWorld. Researchers predicts average spending to reach $135 this year, up one dollar from last year.
With a Friday holiday, celebrations are expected throughout the long weekend. More couples will plan weekend getaways, taking advantage of President's Day on Monday.
According to IBISWorld, romantic getaways will top $2.56 billion, that's a five percent increase from last year.
Many couples will also go out to dinner. Revenue is expected to reach nearly $10.4 billion, up four percent from last year.
Even if you can't splurge on big ticket items, researchers say sales of premium chocolate and gift cards will drive lower-ticket categories.