First Niagara Center Deal Pays Off

September 6, 2011 Updated Sep 6, 2011 at 8:14 AM EDT

By WKBW News

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September 6, 2011 Updated Sep 6, 2011 at 8:14 AM EDT

BUFFALO, NY ( Business First ) The Sabres and First Niagara are already scoring at the First Niagara Center. A report in this week's Business First shows how the deal for naming rights is likely worth $1 million annually. The report says the name change opens new marketing opportunities for the Sabres and First Niagara, since both sides want to expand outside Western New York. The Sabres hope to tie into First Niagara's customer base with specialized promotions. First Niagara gets exclusive advertising rights among financial institutions inside the arena.

BlueCross BlueShield of WNY has a new pilot program with Horizon Health Services. A report in this week's Business First says ten people will be covered for for residential treatment of opiate addictions, under a pilot program that could lead to a permanent benefit for BCBS members. Windsong Radiology Group is known for breast imaging for women. Now it is expanding services for men, with specialty MRI treatment for prostate conditions, that are noninvasive and call for less biopsies.

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