The Buffalo Bills announced Wednesday a sponsorship agreement with Fichte, Endl & Elmer Eyecare, one of Western New York's largest ophthalmology practices.
The deal involves branding opportunities in concert with a game-day sponsorship of the Bills home opener versus the Oakland Raiders on Sunday, Sept. 18. Officials said at halftime of that game, the Super Focus Fan Cam presented by Fichte, Endl & Elmer Eyecare will shoot a high-definition, five-billion pixel panoramic image from the center of the field. Fans will be asked to remain in their seats for the half-time photo. The following day on the Bills Facebook page - http://www.facebook.com/BuffaloBills - fans will be able to "step inside" the panoramic image and look around, zoom in to find themselves or friends, and tag their image to share with friends and family through social media.
Also at halftime of the Bills-Raiders game, Fichte, Endl & Elmer will sponsor the Phil Hansen Wall of Fame Induction Ceremony commemorative player card which will be given away to the first 50,000 fans that enter the gates at Ralph Wilson Stadium.