Easter Spending on the Rise

April 5, 2012 Updated Apr 5, 2012 at 12:40 PM EDT

By WKBW News

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April 5, 2012 Updated Apr 5, 2012 at 12:40 PM EDT


The Easter bunny is hopping over spending this year! According to the National Retail Federation's Easter spending survey, Americans will shell out an average of $145 on everything from apparel and candy to food and decorations this year. That's up 11 percent from $131 last year. Total spending is expected to reach $16.8 billion.

Researchers say retailers are offering plenty of promotions on candy, apparel, food and decorations.

Stands at the Broadway Market are ready for the action. Easter is the busiest season of the year at the market. Last year, some stands had a record year and they're hoping to top that this year.

The NRF survey finds that 89% of consumers say they will buy candy. The same number is buying food. 63% will buy gifts. 54% will buy greeting cards and 49% are buying new spring clothes. Since clothes cost the most, the clothing industry will have the biggest impact on overall spending.

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