Buffalo companies play role in Super Bowl

January 31, 2014 Updated Jan 31, 2014 at 9:42 AM EDT

By WKBW News
By Elizabeth Carey

January 31, 2014 Updated Jan 31, 2014 at 9:42 AM EDT

The Buffalo Bills aren't in the Super Bowl, but some local companies are representing Buffalo this weekend.

Buffalo-based Delaware North and its Sportservice division is in charge of food, beverage and retail services at MetLife Stadium in New Jersey.

Feeding hungry football fans is not an easy task. Delaware North has been preparing for months and will have 3,000 employees working on Super Bowl Sunday.

Sportservice plans to serve 21,000 hot dogs, prepare 20,000 meatballs, sell more than 30,000 soft drinks, along with all of the gourmet fare.

General manager Bill Lohr says there is excitement in the air as crews from all aspects of the game prepare for Super Bowl XLVIII.

"There's people everywhere right now," he said. "They're all over the place. They're pushing pallets of soda. They're pushing pallets of food. There are people draping wires, practicing for the half-time show. There are people getting ready for this, that and the other thing."

Lohr says he has been preparing for this for his entire career. "It's exciting and there's no place I'd rather be," he said.

New Era Cap is also playing a role in the Super Bowl. New Era is the official on-field cap of the NFL. Not only is the Buffalo company outfitting players and fans with NFL caps, New Era is encouraging fans to "embrace the cold" by handing out ice cream, even from celebrities like NFL star Chad Johnson.

New Era has its own ice cream truck parked on Broadway and are hosting a huge Super Bowl party tonight, as part of the festivities.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.