The Buffalo Bills are the cover story in today's Business First,
mainly because of team president Russ Brandon. At 45, Brandon has made his mark in football by spending nearly two decades steadily growing the business side of a team that hasn't made the playoffs in 13 years.
Brandon hired Doug Marrone as head coach and he named Doug Whaley GM, creating the NFL's youngest trio.
The report says Brandon faces a challenge to create a winning team. But support is there. Brandon tells Business First, sponsorships are solid and suites are almost sold out. Season-ticket sales will likely land below last year's numbers, which topped 43,000.
National consulting firms call Bills' attendance "resilient." Last season, the Bills filled about 89 percent of seats, but other cities like Tampa Bay and St. Louis dipped below 80 percent.
The report says the loyalty of Bills fans is a major advantage for Brandon, since this is one of the the NFL's smallest media markets.
You can read more about the business of the Bills in today's Business First.