Banks go after Generation Y

April 14, 2014 Updated Apr 14, 2014 at 8:40 AM EDT

April 14, 2014 Updated Apr 14, 2014 at 8:40 AM EDT

It shows how banks strategize to get the attention of millennials, also known as Generation Y. The report says bankers of this generation like to earn rewards for their spending, taking advantage of cash offers to switch banks. They are more likely to try newer forms of payment, such as prepaid debit cards and mobile payments. And they bank digitally on smartphones, rarely visiting branches. Most do check balances to make sure there's no fraudulent activity from their spending and shopping. Now area banks are spending millions to upgrade technology and go after these younger customers.

Speaking of banking, Citi is hosting a career fair tomorrow for entry level through senior level positions in finance, risk management and operations. The event will be held Saturday, April 12th, from 9am to 12pm, at 580 Crosspoint Parkway in Getzville.

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