Area businesses rely on Canadians

December 5, 2011 Updated Dec 5, 2011 at 9:42 AM EDT

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December 5, 2011 Updated Dec 5, 2011 at 9:42 AM EDT

BUFFALO, NY ( Business First ) You can find plenty of Canadian license plates at area malls and airports this holiday season. A report in this week's Business First shows how area malls, shopping centers and hotels all use marketing techniques to lure Canadian visitors to Western New York. Officials with the Millennium Hotel Buffalo say the two main reasons Canadians come to WNY are shopping and low airfare.

Many businesses team up with "cooperative marketing" to lure more visitors like a special hotel rate that includes a mall gift card. The Sleep Inn and suites Buffalo Airport offers shopping packages and park and fly packages for Canadian travelers. Canadians make up more than half of the hotel's business.

Just Pizza is cooking up a new concept. Just Pizza is opening a new restaurant in Grand Island at a Tops plaza, and this month, Just Pizza will roll out a new concept, Just Pizza and Wing Company. The new concept will debut in North Tonawanda with a new menu. Other locations are in the works. Possible markets include Batavia, East Aurora, Fredonia and Orchard Park, along with Rochester and Erie.

Business First is hosting a workshop to give you the tools to improve your business and make it one of the Best Places to Work. It will be held on Thursday, Dec. 8 at Salvatore's Italian Gardens. Simply call 541-1631 for more information or go to the News Links section of wkbw.com.

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