What's the true value of an Oscar?

February 27, 2014 Updated Feb 27, 2014 at 10:30 AM EDT

By Elizabeth Carey

...
February 27, 2014 Updated Feb 27, 2014 at 10:30 AM EDT


Researchers say best picture Oscar winners earn about $13.8 million more post-Oscar than their nominated counterparts. That's based on numbers over the past five years from research firm IBISWorld.

Researchers say a best picture winner typically earns half of its box office revenue before a nomination and the other half after nominations and awards.

IBISWorld says it's not just oscar winners cashing in. Movies with a best picture nomination have earned on average, a 55% profit in from box office sales alone in recent years.

Researchers say Gravity's weekly sales jumped 358% compared with the week before its nomination. In terms of sales, Gravity has the highest total box office sales at $266.9 million, as of mid-February.

12 Years a Slave experienced a 415.0% jump in weekly sales after its nomination. That movie was only showing in 114 theaters and then jumped to more than 1,000 theaters.

The Academy Awards will air Sunday night on ABC.