Rochester, NY ( 13WHAM) –Wegmans has announced a freeze on prices effective Sunday, January 8, through April 28 for more than 50 products families use most.
This follows the expiration of a list of 40 items, with prices guaranteed through the end of 2011, introduced in February of last year.
Twenty-seven of the items on that original list are also on the new list, and 25 new items have been added.
The new list takes into account seasonality by including such things as condensed and ready-to-serve canned soups, navel oranges, and several cough and cold over-the-counter medications.
It also incorporates categories that were not part of last year’s list, like bread and paper products.
The company has guaranteed that the retail prices for products on this list will not increase through April 28, even if costs go up.
Some items did not carry over to the new list, according to Wegmans spokeswoman Jo Natale, because costs have risen so much, it was no longer prudent for Wegmans to guarantee a retail price.
Examples of these are peanut butter, canned tuna, and coffee.
The list is almost exclusively made up of Wegmans brand products.
Natale explained that the company can be more aggressive with pricing for Wegmans brand.