NFL-United Way Hometown Huddle Playground Build

August 16, 2012 Updated Aug 16, 2012 at 11:52 AM EDT

By WKBW News

...

NFL-United Way Hometown Huddle Playground Build

August 16, 2012 Updated Aug 16, 2012 at 11:52 AM EDT

ORCHARD PARK, NY (WKBW/Buffalo Bills Press Release) - The Buffalo Bills are helping build a playground in Western New York. The Bills have been donating $1 for every new fan or follower on Facebook and Twitter, and will donate up to $75,000 toward the creation of a playground in the Western New York community. The campaign ends August 25th, 2012. So far, $22,276 has been raised to help the project.

This initiative is part of the NFL-United Way Hometown Huddle, a league-wide day of service designed to bring awareness and impact to the issue of youth health and fitness and the NFL Play 60 initiative. The progress has been tracked and can be found on buffalobills.com.

A local company out of Amherst, Prime Social Marketing designed and created the Tracker application www.buffalobills.com/community/playground.html which tracks the progress of new Twitter and Facebook follower.

The Bills have partnered with the United Way of Buffalo and Erie County, KaBOOM!, PODS and local dairy farmers through the American Dairy Association & Dairy Council, Inc. on this project as a part of the Fuel up to PLAY 60 program. Following a successful social media campaign, more information about the playground will become available.

The location of the playground will be determined by the United Way of Buffalo and Erie County.

More info: www.buffalobills.com/community/playground.html

Everyone is encouraged to help the build by liking the Buffalo Bills Official Facebook page at www.facebook.com/BuffaloBills and following the teams Twitter @buffalobills.