Operation Santa Claus!

December 14, 2011 Updated Dec 14, 2011 at 4:21 PM EDT

By WKBW News

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December 14, 2011 Updated Dec 14, 2011 at 4:21 PM EDT

AMHERST, NY ( WKBW ) It's called "Operation Santa Claus"...where Western New Yorkers are asked to help the jolly old man himself by donating a new or unwrapped toy at any Toys R' Us, or Basil family of dealerships location.

Today, the Channel 7 day of donations kicked off at the Toys R' Us store at 3030 Sheridan Drive in Amherst.

WKBW Channel 7 is a proud partner with Basil, along with the Marine Corps Toys For Tots campaign.

The toys collected will be distributed to needy children and families in Western New York this Christmas.

In addition to the toy donations, you can also enter to win a new car! There is no purchase necessary, and you can enter at the Toys R' Us store, or any Basil dealer.

Get more information at operationsantaclaus.com...then watch for the LIVE drawing for the new car Wednesday December 21st on Channel 7's AM/Buffalo at 10am.