The Radio Tradition Continues

December 7, 2012 Updated Dec 7, 2012 at 9:14 AM EDT

By WKBW News
By Jaclyn Asztalos

...
December 7, 2012 Updated Dec 7, 2012 at 9:14 AM EDT

West Seneca, N.Y. (WKBW) - Lenny Rico and his family have been on the radio for nearly 80 years.

"It got started in 1932," Rico said.

Today, his show "Casa Rico" airs on WJJL 1440 AM at the Southgate Plaza in West Seneca. The show was started by his father and focuses in on their Italian heritage.

"I called it the Power of Pison weekend. It's Saturday 10 a.m.until Noon and Sundays 9:30 a.m. until 1 p.m. It is a lot of fun," Rico said.

He says there's humor.

"Laughing lowers your blood pressure, you have to laugh. People send me jokes," Rico said.

He said there is also great music.

"Not just Italian. It's pison plus, country, rock, polka," Rico said.

Of course, there is a lot of talk about food, especially pasta and pepperoni.

"We have a feature called the Spaghetti Spotlight. People send in local CD and we play local songs. We rate it by the meatball system. It's a low budget show, one to 10 meatball," Rico said.

Co-Owners of the radio station Earl Morgan and John Phillips said he is an asset to their airwaves.

"He's a great ambassador for the radio station in the community. He's a very engaging guy, it's hard not to like Lenny," WJJL Co-Owner Earl Morgan said.

Lenny said he sticks with this same format because he said it's unique and pays homage to his family.

"We're all proud of our heritage and I wanted to do something unique. I hope I can continue the tradition," Rico said.