The Man Behind Project SWAGG

January 21, 2014 Updated Jan 22, 2014 at 6:47 AM EDT

By WKBW Admin

January 21, 2014 Updated Jan 22, 2014 at 6:47 AM EDT

Buffalo, N.Y. (WKBW)- SWAGG University started off as a clothing makeover show. The founder of SWAGG, Hass Saddique, helps deliver style to children facing major life struggles.

“At first it started from just makeovers. I just wanted to give someone some swag,” says Saddique. “My dream was to produce my own television show.”

While filming an episode for his documentary, one boy’s story changed his life. Little did Saddique know, that it would change his vision forever.

“Project SWAGG was born once I met a kid with Leukemia. His name was Jason, from Lancaster,” said Saddique.

He then embarked on his journey, meeting kids from state to state just like Jason. Saddique’s mission is to help kids and their families do something epic.

“I realized this was a platform to help them tell their story,” said Saddique.

That’s where Project SWAGG comes into play. Saddique is now featuring his stories this summer, in a full-length documentary.

A story that can’t be kept hidden, is his own.

Saddique said, “I’m that person from that bad neighborhood.”

He grew up in Buffalo’s inner city with a split household and dreams to play ball in the NBA. Not long into his college career he was swept overseas to play professionally.

“I signed with an agent and went to Argentina,’ says Saddique. “I played for three months and got cut. It’s a business and I wasn’t ready. I still had two years left to play in college, which I should have took advantage of.”

In his return to the states, he fled from his hometown here in Buffalo, to live down south. Fighting the embarrassment of a failed career and pressure of becoming a father, he wound up in trouble.

“I went to use my friends ID,” explains Saddique. “I went to buy three guns.”

He was caught up in the fantasy of making quick money, especially after blowing his previous fortunes. Without much thought and lack of criminal skill, he’d soon call a jail cell his home.

“I got arrested that same day.” Said Saddique.

The next year of his life was spent in prison, but he isn’t bitter about it. Saddique believes it changed his life, for the better.

“I believe that we go on this path and no matter which way, we come back to what we’re supposed to be living for,” says Saddique.

Now he lives for his children and Project SWAGG. Want to join or follow Saddique’s journey? Visit