The Heat Is On At Italian Heritage Festival

July 15, 2010 Updated Jul 16, 2010 at 10:22 PM EDT

By Jennifer Stanonis

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July 15, 2010 Updated Jul 16, 2010 at 10:22 PM EDT

NORTH BUFFALO, NY (WKBW) -- The Sorrento Cheese Italian Heritage Festival is now in full swing on Hertel Avenue between Delaware and Colvin in North Buffalo. That area has turned into Buffalo's "Little Italy" for four days. About 130 vendors, most of them food, are lined up on that street.

The festival draws in about half a million people and is the second largest Italian street festival in the nation. "Sorrento Cheese is going to have their own food booth...giving away about 10,000 samples throughout the festival," event spokesperson Steve Reszka said. "The Italian Festival really brings everything together, it's the food, people all around, heritage, entertainment...come down to Buffalo's "Little Italy" and you can get it all."

Along with all the food, there's plenty of heat in the forecast. Festival organizers say there are water booths and misting fans to help keep cool.

The Italian Festival runs Thursday, Friday, and Saturday 11am to 11pm and Sunday 11am to 10pm.