Buffalo, NY (WKBW) - Across the country, Brown Thursday has become the new shopping craze!
In North Buffalo, more than 150 people lined up outside of the Kmart before the sun even rose.
More customers poured in shortly after the doors opened.
Many say this holiday tradition also comes down to shopping smart.
"I have six sons and as they start to get older and they become teenagers they want more expensive things, electronics, things like that," Brandi Caradonna says. "This is the one time of the year that I can manage to get it all for them."