BUFFALO, N.Y. (WKBW) - Taking food shots with your smartphone and sharing them on Instagram or Twitter has become a huge craze. This new app, the first supportive Instagram filter, lets you post those photos and help a good cause.
The aim for FoodShareFilter, an app created by DDB Spain, is to raise money for an El Salvadoran charity called Manos Unidas. The charity promotes development and preventing hunger in third-world countries.
All you have to do is download the filter from the Apple Store or Google Play, take the picture, and post it using #FoodShareFilter. The income from each app download is donated to the charity.
In addition, every time a user takes a photo of their food and applies #FoodShareFilter, it immediately adds the message "This picture helps millions of people not to suffer hunger," and shares it on your Instagram page. That way, you raise awareness while posting photos you would normally.
Although FoodShareFilter is in Spanish, an English version is also available.
FoodShareFilter was launched late last week. It is available in the Apple Store for $0.99 and in Google Play for $1.16.