Buffalo, NY (WKBW) - A Superbowl Sunday DWI crackdown was underway, as state and local law enforcement set-up several sobriety checkpoints and saturation patrols across Western New York.
On one of the biggest drunk driving days of the year, cops hope to nab those who drink and drive, and send a message to the public.
In January alone, the Erie County Sheriff's Office made 35 DWI arrests -- significantly up from usual. Two more arrests were made in February.
Usually the Erie County Sheriff's Office makes 25 DWI arrests a month.
Superbowl Sunday is a big night for DWI arrests. In 2012, the agency made 13 arrests on game night.
On top of having Sheriff's deputies cracking down on drinking and driving in every Erie County town, these checkpoints have a new twist.
Sgt. Dan Dytchkowskyj, with the Traffic Bureau, says "at the circle -- it's going to be a lot safer for us,a lot easier for them. And as people come in it's a little bit more controlled."
However, the increase in DWI's is frustrating for law enforcement.
Sgt. Dytchkowskyj says "It's been a deadly year from drunk drivers. I don't know how to convince people that it will ruin your life, possibly ruin someone else's life, kill them."
In the last few months of 2012, Jocelyn Elberson, Sheila Pelton, Ida Murphy and seven-month-old Baylee Dion were all killed at the hands of alleged drunk drivers.
Following the end of a year that saw loss and heartbreak, the ECSO wants everyone to learn a lesson.