Sports Illustrated's Peter King and Readers Help 400 Buffalo Families

November 29, 2010 Updated Nov 29, 2010 at 4:53 PM EDT

By WKBW Programming

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Sports Illustrated's Peter King and Readers Help 400 Buffalo Families

November 29, 2010 Updated Nov 29, 2010 at 4:53 PM EDT

BUFFALO, NY (WKBW) - Feed The Children will bring a semi tractor-trailer full of food and essentials to Buffalo on Tuesday to the Food Bank of Western New York.

The donation was made possible by Sports Illustrated's Peter King and his readers. Buffalo Bills owner Ralph Wilson, Jr. matched the pledge by King with a donation to the Food Bank of WNY.

The sponsorship by King is a result of a wager he made with Feed The Children supporter, Chad Ochocinco. When King lost the wager on whether or not Terrell Owens would become a teammate of Ochocinco, the writer agreed to run a half-marathon and give a portion of donations from his readers to Feed The Children. King chose Cleveland and Buffalo as the cities to benefit from the donations.

The distribution is the latest stop on Feed The Children’s Americans Feeding Americans Caravan. The caravan has helped more than 170,000 families across the country in cities that have been affected by the nation’s economic downturn. Feed The Children plans to help at least 200,000 families with the caravan by the end of 2010.

Feed The Children partner agency, The Food Bank of Western New York, has identified the recipient families. Each family will receive a 25-pound box of food, a 10-pound box of essentials and a box of Avon products. The items are designed to help a family for up to one week.

More than 40 percent of children living in Buffalo are considered impoverished. The number of impoverished New York children could fill the Ralph Wilson Stadium nearly 12 times.

"We applaud Pete King’s efforts in helping us to put a spotlight on the growing problem of hunger in this country,” said Tony Sellars, spokesperson for Feed The Children. "More and more families are struggling to put food on the table and this distribution is especially helpful during the holiday season.”