Small Business Saturday

November 30, 2013 Updated Dec 1, 2013 at 1:00 AM EDT

By WKBW News

November 30, 2013 Updated Dec 1, 2013 at 1:00 AM EDT

BUFFALO (WKBW) The day after the shopping craziness known as Black Friday is "Small Business Saturday." So Eyewitness News went to one of the centers of Buffalo's small business community, Hertel Avenue, to talk to small business owners.

The day starts as Gregory Link opens up "Cone Five Pottery," his shop full of local handmade ceramics, blown glass, and hand made jewelry.

"I think the small business day is a little more community oriented. It's the people customers living in the area or surrounding area, supporting the neighborhood. And I think that's key. Because without the small businesses on the streets they wouldn't make up the neighborhoods," he said.

Just down the street, Patty Santoro is already cashing out customers at "P.S. Accessories," a boutique run by her and her daughter where nothing costs more than forty dollars.

"And we have unique things. Things that you're not going to find at the mall. We hear that all the time, 'We love shopping here because I'm not going to see twenty girls in the same outfit or with the same handbag.' So that's a plus also,"

And if you're feeling the holiday spirit already, Susan Tobin is happy to help inside "The Antique Lamp and Gift Emporium."

"One of a kind customer service. We know our customers by their first name, they come in regularly to see us, even if it's just to say hello," she said.

So whether you're looking for something artsy, something fashionable, or something to light up your life, all these small business owners say that local is the way to go.

"You're not waiting in line, you're not fighting people, it's just a much more pleasant experience," Link said.

"You do get that personal touch that you're never going to get at the mall," Santoro added.

"We need people to discover us, and to spend a day here, and to enjoy all the things that we have to offer that no one else does. That's what small business is all about," Tobin said with a smile.