“School’s Open—Drive Carefully” Campaign Begins

September 1, 2013 Updated Sep 1, 2013 at 3:09 PM EDT

By WKBW News

September 1, 2013 Updated Sep 1, 2013 at 3:09 PM EDT

New York State Police remind driver's that "School's open - Drive carefully."

Major Michael Cerretto urges everyone to support the AAA’s annual “School’s Open—Drive Carefully” campaign to help preserve the safety of children traveling to and from school.

AAA’s yearly “School’s Open—Drive Carefully” campaign alerts motorists to the special risks to school-age children from motor vehicle crashes, the leading cause of death for children from five to fourteen years old.

Motorists will receive an additional reminder each time they see one of the “School’s Open” bumper stickers, as well as other official vehicles, school buses and passenger cars.

Major Cerretto said, “School buses make frequent stops to pick up our children, drivers should always be alert and ready to stop for the flashing red lights. Help to reduce injuries and death to our children by reducing distractions for example, don’t use the cell phone, taking your eyes off the road for two just seconds doubles your chance to be involved in a crash, ” in his endorsement of the annual safety campaign.

New York State Police Superintendent Joseph A. Amoco said, "As our schools open, the New York State Police remind drivers to be extra careful behind the wheel. School zones mean school bus traffic, school speed zones, and children walking. By being alert and obeying traffic laws, the public can help law enforcement keep our children safe as they head back to school."

Major Cermet, also emphasized the need to show extra caution when driving as schools reopen, since it is then that vacation-minded children are apt to be less careful. Motorists should be particularly alert for children darting out between parked cars on busy streets.