Retailers Hoping for Halloween Treats

October 10, 2012 Updated Oct 10, 2012 at 7:24 AM EDT

By WKBW News

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October 10, 2012 Updated Oct 10, 2012 at 7:24 AM EDT

WNY (WKBW) - The National Retail Federation says, chances are, retailers will not get spooked because a record 170 million people plan to celebrate Halloween this year. That's about 72% of Americans, up from about 69% last year.

In WNY, pumpkin farms and festivities are drawing big crowds this fall. Researchers say the average person will spend about $80 on decorations, costumes and candy, up about $8 from last year.

Researchers say that figure would be even higher, but many consumers hope to cut corners due to the economy by buying less candy or making a costume at home.

Total Halloween spending is expected to reach $8 billion this year.

When it comes to Halloween celebrations, more than half of consumers say they will decorate their homes for the holiday. 45% will dress up in costume. 36% will attend parties. 33% will take kids trick or treating. And 15% will dress up their pets for Halloween. Top pet costumes this year include pumpkin, devil, hot dog, cat and bee.