"Pinktober" in Niagara Falls

October 28, 2010 Updated Oct 28, 2010 at 11:35 PM EDT

By WKBW News

October 28, 2010 Updated Oct 28, 2010 at 11:35 PM EDT

Niagara Falls, NY (WKBW) October is breast cancer awareness month, and Thursday night in Niagara Falls multiple events were held to raise breast cancer awareness. And since the color for the breast cancer awareness national campaign is pink, organizers did their best to turn the city pink to fight the deadly disease.

There were survivors, family members, loved ones, and supporters in attendance. They came to Niagara Falls tonight for one purpose; awareness. As breast cancer awareness month draws to a close, a living ribbon was formed by people standing across the Rainbow Bridge. Many people, connecting two countries fighting the same fight.

Barbara Van-Helsdingen was part of the living ribbon. "It is just an amazing event because cancer brings the hearts together. And I think that's just an empowering thing," she said.

Old Falls Street and the Seneca Niagara Casino were also lit pink, with the overall hope being a cure.

"Just to make sure that women and all people really know and are aware of this disease. That there are people fighting it and hopefully one day we are going to win the war against breast cancer," Susan Swiatkowski, one of the event organizers, said Thursday.

Thursday's events were capped off by a concert by Grammy Award winning artist Five For Fighting. And though the month of October and breast cancer awareness month ends next week, organizers stressed that the fight against breast cancer will not end until a cure is found.