BUFFALO, N.Y. (WKBW) - Local restaurants say the most advantageous part of the Taste of Buffalo is connecting with thousands of potential dinner guests.
"People say that they saw us at the Taste of Buffalo and then come in to eat at the restaurant," said Patrick Ryan, owner of Fat Bob's on Virginia Street in Buffalo.
While having a booth at the event is costly, the exposure makes it well worth it.
"It's a wonderful place for us to see all kinds of people and when they travel in from out of town," said Holly Anderson, Owner of Anderson's Frozen Custard. "It is also such a good marketing tool."
Both businesses say it is hard to measure the precise impact of the Taste of Buffalo on their sales.
However, getting their name out there and connecting with thousands makes the event a valuable marketing tool for their companies.