Operation: "Rock Out Hunger" Sets Records for Food Bank of WNY

November 21, 2012 Updated Nov 21, 2012 at 6:43 PM EDT

By WKBW News

November 21, 2012 Updated Nov 21, 2012 at 6:43 PM EDT

BUFFALO, NY (WKBW/Release) - The seventh annual 97 Rock’s Operation: Rock Out Hunger completed a record-setting seven day promotion this morning for the Food Bank of Western New York.

Once again, DJ Jickster lived on a Food Bank 47-foot trailer for one week collecting non perishable food, frozen turkeys and cash. With a flurry of activity on the final morning, he set records for most food collected (20,867 pounds); most funds ($19,002) and most turkeys (2,508).

Helping to top the numbers was a $3,000 donation from Hall of Fame Quarterback Jim Kelly and the Kelly for Kids Foundation; a $2,100 donation from Teamsters Local Union No. 264; $1,000 donations from Key Bank, Certo Brothers and Carubba Collision; 300 turkeys from Gui’s Lumber in Niagara Falls and 200 turkeys from Dash’s Markets.

National Fuel has announced it will match each turkey collected during Rock Out Hunger.

In the seven years of the promotion, the Food Bank has received $64,896, 9,412 turkeys and 82,369 pounds. The money and food collected has allowed the Food Bank to distribute 368,960 meals and 9,412 turkeys to our less fortunate neighbors.

“I was overwhelmed and humbled by the generosity of so many people who came to the trailer with donations throughout the week,” said DJ Jickster, whose trailer was parked in front of Quaker Steak & Lube Restaurant in Lancaster.

“What touched me the most were the children who came with their allowance to help feed a needy family.”

Mike Billoni, marketing and public relations director at the Food Bank, added, “We thank Jickster, 97 Rock, WKBW-TV and everyone who donated for helping to make this a record-setting drive for the Food Bank. They all helped to make many families in WNY happy on Thanksgiving.”