Oishei Children's Hospital adds $3M Fisher-Price gift

February 1, 2013 Updated Feb 1, 2013 at 8:42 AM EDT

By Tracey Drury, Buffalo Business First

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Oishei Children's Hospital adds $3M Fisher-Price gift

February 1, 2013 Updated Feb 1, 2013 at 8:42 AM EDT

Fisher-Price Inc. and Mattel Inc. on Monday will announce more details of a $3 million naming rights deal for the new John R. Oishei Children's Hospital, the fourth such deal to date.

The donation from the East Aurora company, first announced at the Festival of Trees fundraiser in December, will fund construction and naming rights for the Fisher-Price/Mattel Family & Child Resource Center within the new hospital planned for the Buffalo Niagara Medical Campus.

Fisher-Price has been a longtime supporter of the hospital, having sponsored the Festival of Trees event since 1978 and funded a renovation of the main lobby and updated equipment.

According to Fisher-Price, the resource center will include a computer/video area, family consult rooms, a chapel, meditation areas and access to the winter garden. It will also include program space for artists in residence and for supportive resource programs like Child Life and Stone's Buddies.

Renderings of the space will be unveiled at the event Monday, along with remarks from executives from both Fisher-Price and Kaleida Health.

The hospital will take the place of the existing Women & Children's Hospital of Buffalo, a Kaleida Health facility currently located on Bryant Street about a mile away.

Plans call for building a $220 million, 12-story hospital facility that will adjoin Buffalo General Medical Center. The hospital is projected to open in 2015.

The John R. Oishei Foundation donated $10 million for naming rights to the hospital. In November, Kaleida announced a $5 million gift from longtime supporter and former board chairman Sal Alfiero to create the Sal H. Alfiero Family Emergency Care Center; while a $2 million naming-rights gift came from the Children's Guild Foundation for the new neonatal intensive care unit.

All of the donations benefit the $40 million fundraising campaign for the new hospital, which is more than halfway to its goal.