New Life for "I Love NY" Campaign?

January 10, 2012 Updated Jan 10, 2012 at 7:57 PM EDT

By Ed Reilly

January 10, 2012 Updated Jan 10, 2012 at 7:57 PM EDT

(Buffalo, NY) Governor Andrew Cuomo's ambitious 2012 agenda has targeted several areas, including tourism.

The governor wants to see new convention centers built in the New York City area, and he is calling for an large increase in tourism promotion.

In 2010, tourists spent $50 billion dollars in New York State.

The governor now wants the State's global business promotional campaign, "New York Open for Business," to include tourism.

"The message will be an inclusive one," says Regional President for the Empire State Development, Sam Hoyt.

"This is a great place to do business, and it is a great place to bring your family to visit some of our great attractions."

In the 1970's, the NY State Department of Commerce created the popular "I love NY" advertising campaign.

The theme is still used, but it doesn't have the media exposure that it was famous for during the 1970's and 80's.

""I Love NY" is a brand that is recognizable globally and we are going to continue to market it," adds Hoyt.

Part of combining the State's business promotion with tourism will include the creation of new television ads.

"We have the greatest sites in the country, let's promote and generate tourism throughout the state . . . especially in upstate New State," adds Governor Cuomo.