Netflix to Lose Starz as Movie Provider

September 2, 2011 Updated Sep 2, 2011 at 11:51 AM EDT

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Netflix to Lose Starz as Movie Provider

September 2, 2011 Updated Sep 2, 2011 at 11:51 AM EDT

Premium movie network Starz will stop providing its movies to online video service Netflix  when the existing deal between the companies ends at the end February, after negotiations on a new agreement broke down, according to a Wall Street Journal story.

"This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content," Starz Chief Executive Chris Albrecht said in a statement released by the network.

The two companies started working together in 2008.

Read the Wall Street Journal story HERE.