Nestle Launches Television Commercial for Dogs

October 3, 2011 Updated Oct 3, 2011 at 1:14 PM EDT

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Nestle Launches Television Commercial for Dogs

October 3, 2011 Updated Oct 3, 2011 at 1:14 PM EDT

Nestle is gearing its new Beneful dog food television ads toward a new market of consumers -- dogs themselves.

According to the Financial Times, the worlds biggest food company is rolling out a new series of ads on Austrian television this week that include squeaks, high frequency tones and high-pitched pings  designed for dogs.

A Nestle spokesman said similar ads that ran in Germany earlier this year resulted in a sales increase, according to the report.

Read the Financial Times story HERE.