Mormon Church Launches Media Campaign

October 3, 2011 Updated Oct 3, 2011 at 1:51 PM EDT

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Mormon Church Launches Media Campaign

October 3, 2011 Updated Oct 3, 2011 at 1:51 PM EDT

The Church of Jesus Christ of Latter-day Saints on Monday launched a media campaign entitled "I'm a Mormon" designed to encourage people to learn about Latter-day Saints through its mormon.org website, according to the Arizona Republic.

According to the story, the campaign is taking place in 12 major cities, and includes television commercials and billboards. A similar effort was done in nine major cities last  year.

Read the Arizona Republic story HERE.