More Companies Using Social Networks to Research Potential Job Candidates

April 18, 2012 Updated Apr 18, 2012 at 4:55 PM EDT

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More Companies Using Social Networks to Research Potential Job Candidates

April 18, 2012 Updated Apr 18, 2012 at 4:55 PM EDT

According to a new study from CareerBuilder, nearly two in five companies (37 percent) use social networking websites to research job candidates, and even more said they plan to start doing so.

The survey included more than 2,000 hiring managers and human resources professionals, according to the CareerBuilder news release.

What are hiring managers looking for on social media?

Hiring managers are using social media to evaluate candidates’ character and personality outside the confines of the traditional interview process. When asked why they use social networks to conduct background research, hiring managers stated the following:

· To see if the candidate presents himself/herself professionally – 65 percent

· To see if the candidate is a good fit for the company culture – 51 percent

· To learn more about the candidate’s qualifications – 45 percent

· To see if the candidate is well-rounded – 35 percent

· To look for reasons not to hire the candidate – 12 percent

“Because social media is a dominant form of communication today, you can certainly learn a lot about a person by viewing their public, online personas,” said Rosemary Haefner, vice president of human resources at CareerBuilder. “However, hiring managers and human resources departments have to make a careful, determined decision as to whether information found online is relevant to the candidates’ qualifications for the job.”

Read the Careerbuilder news release on the study HERE.