Microsoft Announces Xbox 360 Television Service

October 5, 2011 Updated Oct 5, 2011 at 5:11 PM EDT

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Microsoft Announces Xbox 360 Television Service

October 5, 2011 Updated Oct 5, 2011 at 5:11 PM EDT

Microsoft Corp. on Wednesday announced plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360.

Nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy will begin rolling out entertainment services to the console this holiday, in more than 20 countries.

“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”

Read the entire Microsoft news release HERE.