Marrone Helps Bills Regionalization

January 8, 2013 Updated Jan 8, 2013 at 2:24 PM EDT

By Rachel Elzufon

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January 8, 2013 Updated Jan 8, 2013 at 2:24 PM EDT

Buffalo, NY (WKBW) - The Buffalo Bills' effort to regionalize has taken the team's training camp to Rochester and games to Toronto.

Now, the new head coach may also help the regionalization plan.

The Bills franchise has been boosting its fan base across the region. The Buffalo Bills Radio Network has even been brought to 22 stations in New York, Pennsylvania and Canada.

One of those radio stations is in Syracuse, an area that Buffalo Bills President and CEO Russ Brandon believes is loyal to the Bills.

Doug Marrone is coming to Buffalo from 'Cuse -- where the new head coach has a lot of fans after turning around Syracuse University's football team.

In a news conference Monday, Brandon said "I'm sort of a product of regionalization -- and he's even a larger product of regionalization being from downstate. He knows the area and he knows the tradition of this franchise. He respects it."

While Brandon says the 'Cuse connection is definitely a plus, the organization hired Marrone because of his NFL pedigree, competitive leadership and head coaching experience.