MLK Day of Service in Hamburg

January 20, 2014 Updated Jan 20, 2014 at 1:14 PM EDT

By WKBW News

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January 20, 2014 Updated Jan 20, 2014 at 1:14 PM EDT

HAMBURG (WKBW) With a cheer amid the falling snow, they were off. A small army of over 300 volunteers who hit the streets of Hamburg to pick up bags of donated food.

"Last year we were able to collect 3000 pounds of food in an hour and a half. We're hoping to double that this year with six thousand pounds," project organizer Adam Bartoszek said.

The mantra of the morning was "make it a day on, not a day off," focused on using the holiday to give back. That is something volunteer Randy Hoak is trying to pass along to his kids.

"We wanted to let our kids know that Martin Luther King Junior Day is more than just a day to stay at home and play video games. It's a day to get out there to serve the community," Hoak said.

And organizers say that is exactly what Dr. King would have wanted.

"Dr. Martin Luther King was a great man, and he wanted everybody to come together from different backgrounds. You've got all different backgrounds in here, working together," volunteer Kadeisha Kellar said.

"One of the greatest quotes from Dr. King that I like to reflect on on a day like today, when he said "What is life's most persistent question? And that is what are you doing for others?" Kate Sarata of the Service Collaborative of WNY said.

All food collected will be donated to the Food Bank of Western New York.